Know today what will be popular tomorrow!


What will be next season’s trend? Will metallic colors still be sought after in winter? The market for beauty products and cosmetics is constantly shifting. New trends emerge every year. What is hot in spring might already be unpopular by fall.

With our team of trend researchers you can always keep track of current and future developments. We visit the most important international trade shows to seek out current trends for you. Stay up-to-date with MAXIM and participate in the trends of the coming years.